Top ten trends in affiliate marketing for 2016
Each year we take a look at the top trends that will be driving the affiliate channel forwards. In this white paper we uncover the top ten key trends we expect to see in 2016 - from better understanding the role of smartphones as an influencing device to how internationalisation will continue to gather pace.
We also consider how data will play an increasingly important role in shaping the future of the channel and how cross-device tracking will become standard for advertisers. Additionally we examine how the traditional CPA model will become challenged as we look to more flexible payment solutions to further reward early funnel influencers.
All these trends and more can be found in this white paper.