Ten things we learned from Black Friday 2015
2014 saw Black Friday truly cement itself as a permanent fixture in the UK calendar. Last year across 'Cyber Weekend' we broke all previous network records with affiliates driving 13.4 million clicks and generating £77m in sales revenue. So how did our performance in 2015 compare?
This year Affiliate Window’s publishers generated £105m in revenue for 1,600 UK and US retailers across the four day Black Friday weekend bookended by Cyber Monday. With a 46% hike in sales revenue for 2015 and with the dust settled on another record-breaking trading period, what does the underlying data tell us?
Our most recent white paper looks at ten trends that stimulated this growth across the network. We have also released an infographic to showcase performance across the network which can be viewed here here.