Six Cyber Weekend Trends - Global
With the dust now settled on the busy Cyber Weekend period, what does the performance of thousands of affiliates, generating almost €280m in sales for 6,000 brands, tell us about the state of affiliate marketing as well as the wider retail landscape globally?
How did 2016 compare to last year? What were the key trends and themes that emerged? Who were the winners (and the losers) and what role did smartphones play in driving conversions? We take a global view of the top trends across the network in this white paper.