Ten Cyber Weekend Trends
With the dust now settled on the busy Cyber Weekend period, what does the performance of thousands of affiliates, generating more than one million sales for 1,500 UK brands tell us?
How did 2016 compare to last year? What were the key trends and themes that emerged? Who were the winners (and the losers) and what role did smartphones play in driving conversions? We take a look at the top 10 trends across the network in this white paper.