Are you receiving honest rewards for honest sales?
There is a need for transparency across the affiliate channel. It is vital that advertisers are clear on commission rates they are paying as well as how their programme is set-up. This will have an impact on the amount of commission a publisher can expect to earn from a sale.
One of the key areas where we need to see an increased amount of transparency is the reasons an advertiser may have for declining sales. It’s an issue we know a lot of publishers feel strongly about, and one the entire industry needs to tackle.
In this white paper we explore the decline rate trend across the network, reasons why sales may be declined, and how decline reasons have evolved over time. We also consider how advertisers can ensure they are paying 'honest rewards for honest sales'.