With the dust now settled on the busy Cyber Weekend period, what does the performance of thousands of affiliates, generating almost €280m in sales for 6,000 brands, tell us about the state of affiliate marketing as well as the wider retail landscape globally?
With the dust now settled on the busy Cyber Weekend period, what does the performance of thousands of affiliates, generating more than one million sales for 1,500 UK brands tell us?
Affiliate marketing is booming and part of the reason for its success is the ability of affiliates to react and adapt to emerging consumer trends. Black Friday is one such phenomena, having had a transformational impact on the retail landscape.
Established, well-regarded and 'officially' 21 this year, the affiliate channel is now an integral part of the online marketing mix. But, with recognition and stability also comes the burning question... where is it heading?
The telecoms industry has a proud heritage for driving the greatest innovation in the affiliate channel.
With big budgets to spend, sophisticated customer insights and accounting for a significant slice of online revenue, telecoms affiliate programmes drive best practice that inform and educate the wider industry.