Webinar - How Publishers are Influencing Sales Beyond the Last Click
This month’s webinar recaps our recent presentation at the IAB’s Online Performance Marketing Seminar in which the network looked at how we need to start measuring beyond the standard last click CPA model.
Complete with case studies, the presentation will showcase some innovative ways that advertisers are choosing to work with their affiliates.
Following this presentation, we’ll also demonstrate some of the new vertical benchmarking reports that have been created, now available to everyone via our business intelligence tool.
These reports have a direct benefit for advertisers, affiliates and agencies and represent a new approach to how information is shared within the industry.