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The Fragrance Sector


Characterised by strong seasonal peaks in November and December, the online Fragrance sector has seen growth in the past year with annual revenues increasing 4% in 2014 (Euromonitor). The last two months of the year account for 38% of total sales when including the wider Beauty sector owing to this “Christmas effect” (NPD Group).

The Giftware and Gift Cards Sector


The UK Giftware and Gift Card sector follows typical seasonality trends seeing peaks around major UK shopping events such as Black Friday, Cyber Monday and lead up to Christmas online shopping in November and December. Insights from a 2014 Springfair.com report indicate the UK giftware sector is worth around £5 billion, with gifts under £10 proving popular. The same report also showed that there has been a revival in “Made in the UK” gifts, as well as retro and unique innovative designs driving the sector forward.

The Furniture Sector


In spite of struggling during the latest recession and being impacted by falling house prices around 2009, the Furniture sector has proved resilient and has seen consistent growth between 2010 and 2015. A report by IBIS World indicates that 2015-16 revenue growth in the sector will be around 2.5% equating to £12.6 billion for furniture and home ware, bringing 2015 performance to a similar level prior to the recession.

The Motor Insurance Sector


According to research from The Associate of British Insurers (ABI) in 2012 approximately 19.6 million households had motor insurance out of 26.4 million homes in total. Online market competition is fierce, with the majority of consumers holding insurance, and over 120 Insurers just listed with comparison site Confused.com alone. Research conducted by The Competition and Markets Authority (CMA) showed that over half of all new insurance business comes through price comparison websites, as reported in the BBC.

The Apparel Sector


The US Apparel sector has seen substantial growth in the past few years, with annual growth at 3% in 2014 and 4.6% into 2015 according to MarketLine . The same research suggests the sector will reach a collective value of $1,650bn by 2019. With a strong US Dollar, and big brands such as Zara and Uniqlo investing in the region, brands are continuing to export more apparel goods to the US, helping sector growth (Business of Fashion).

AWIN Strategy Team
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