Measuring value: the Performance Marketing Seminar reviewed, a new sector report plus our usual mobile and regulatory updates from the IAB.
The third Performance Marketing Study is published and another sector report: this month DIY and home improvement. Catch up on our monthly webinar on mobile marketing plus our usual round ups and latest from the Affiliate Marketing Council. Also a digest of events and brand new cross-device insights.
What's the value of an affiliate cookie in 2015? Our cross device tracking is throwing up some interesting new insights about longer term affiliate influence. Also we take a look at how Opportunity Marketplace is performing, recap on the team's first webinar as well as updating on our usual mobile and editorial insights.