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Ticketing and Attractions Sector Insights

Introduction

The UK ticketing and attractions sector has seen strong growth this year, with inbound tourism from overseas up 8% for January – March versus 2015 (Travel Daily Media 2016), which is ahead of VisitBritain’s prediction of a 3.8% annual rise from last year. With tourism on the rise, London claims the top spot for all events not just in the UK but also in Europe, including both consumer and corporate events (Eventbrite 2016).

2016 has so far been a bumper year for sporting events with the Euro 2016, Rio Olympics and Six Nations Rugby all spanning February to August 2016. Whilst affecting predominantly outbound events, it is interesting to see how sectors perform seasonally by comparison and how events can drive performance for relating sectors such as travel. Ahead of the Russia vs. England Euro 2016 game, Marseille flights saw a 439% increase in internet searches (Sojern 2016). Focusing on just ticketing and tourism & attractions, we’ve compared January to August 2016 click and transaction shares by month in the below graphic against the Hotel & accommodation sector.

AWIN Strategy Team
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