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Father's Day Sector Insights

In this report we’ve taken a look at the typical online sectors purchased in prior to Father’s Day, this year held on Sunday 19th June. Father’s Day is typically smaller than Mother’s Day, especially for online purchases, with consumers choosing clothing products (36%) as the most popular gift, 15% choosing alcoholic beverages and 12% experience days according to a 2015 Hermes survey (Retail Week). Father’s Day is on the rise though, with a 3% increase in 2015, raising participation in the event to 57% in the UK, compared to 65% for Mother’s Day (Forbes 2015). Customers also spend more online for Father’s Day than they do in store, up by nearly £6, according to Mintel research conducted two years ago (The Drum 2015).

AWIN Strategy Team
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