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Pre-Christmas

Unlocking the data behind Black Friday 2014

Last year Affiliate Window’s publishers recorded one million sales in the UK over the four day pre-Christmas peak trading period, bookended by Black Friday and Cyber Monday.

With affiliates driving 13.4 million clicks and £77m in sales revenue across 1,400 advertisers across this crucial retail weekend, we have high hopes that this year’s event will smash all-comers. With this in mind, getting Black Friday right will be critical to the success or otherwise of our advertisers’ performance this Christmas.

AWIN Strategy Team
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