New Consumer Trends Shaping Affiliate Marketing
Christmas 2014 for Affiliate Window will be remembered for several key statistical phenomena, never seen on the network before.
These events are part of the ongoing evolving e-commerce (and m-commerce) landscape and will in turn morph into new developments as devices change, consumers alter their purchasing habits and new technology is launched.
Trying to make sense of any trading period so soon after the event is never easy: but retrospectively taking stock and drawing both conclusions and anticipating future developments is important for campaign planning as well as for anticipating affiliate models to come.
Key Trends That Could Determine Success
Whilst we may be in the dying days of summer, affiliate marketing waits for no one. With that in mind, the relentless onslaught of Christmas has formed the basis of many client meetings and nothing has come to encapsulate the importance of the trading period more than Black Friday.
Last year Affiliate Window’s publishers recorded one million sales in the UK over the four day pre-Christmas peak trading period, bookended by Black Friday and Cyber Monday.
With affiliates driving 13.4 million clicks and £77m in sales revenue across 1,400 advertisers across this crucial retail weekend, we have high hopes that this year’s event will smash all-comers. With this in mind, getting Black Friday right will be critical to the success or otherwise of our advertisers’ performance this Christmas.