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Understanding Publisher Performance by Promotional Type

Performance statistics have always been an essential part of an affiliate network’s offering; as an industry premised on payment for sales, understanding conversions, earnings and ROI is imperative.

When affiliates search for programmes to promote, a number of metrics might be considered in order to determine the effort and scope of that promotion. While the commission rate will play a major part, additional factors such as conversion rates or average order values will come into play. Additionally when advertisers are assessing performance across their affiliate base they look at how successful they are at converting their visitors and the basket sizes they are driving.

AWIN Strategy Team
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