Five reasons why customer lifetime value can supercharge a business

Stemming from origins in CRM, Customer Lifetime Value (CLV) is used widely to measure the projected lifetime value a customer may provide to a business. Calculated as the total revenue a customer is expected to provide over their lifetime, or perhaps more astutely their profit, CLV is one of the best metrics to foresee the future profitability of a business, whilst also tying profit to the cost of customer acquisition.

*Originally featured on PerformanceIN

Mobilegeddon – where are we now?

The online industry has a penchant to react with barely disguised hysteria at the news of a Google algorithm update. There’s often good reason, of course. After all, Google has changed the way the world thinks about black-and-white coloured animals thanks to the various Penguin and Panda search algorithm changes that have periodically wreaked uncertainty amongst the affiliate community.

It was no surprise then that Google’s mobile-friendly update – playfully christened “Mobilegeddon” by the search marketing industry – in April 2015 was met with much gnashing of teeth across the online marketing world. But, a year on, was all the fuss really worth it?

Strong Christmas performance sees mobile activity flourish in Q4 2015

Affiliate Window’s mobile data is drawn from over 3.5m network transactions each month across 1,600 advertisers spanning the retail, travel and telecoms sectors. Clients we work with include John Lewis, Marks & Spencer, British Telecom and lastminute.com.

Working with around half the top 100 retail brands in the UK as well as over 1,000 SMEs allows us to build a comprehensive picture of the mobile landscape.

*Originally featured on PerformanceIN

Five things we learnt from the Christmas Trading Period

With the Christmas period being all but a distant memory, the New Year provides us with the opportunity to reflect on some of the trends we saw across this period. While we have covered Cyber Weekend extensively in a previous white paper and infographic, with the dust having settled on the remainder of the Christmas period, we are able to look back at November and December trading. In this article we take a look at five things we learnt across this peak period.

AWIN Strategy Team
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